ABOUT THE PROJECT

A hand pressed juice brand with refined character and playful elements.

Purelixir is a handcrafted juice brand built around the idea that wellness shouldn’t feel complicated — it should taste vibrant, feel nourishing, and reflect the purity of its ingredients. Rooted in a deep appreciation for natural, cold-pressed juices, the brand needed an identity that communicated both its refined quality and its approachable, uplifting personality.

The goal of this project was to craft a visual identity that highlights Purelixir’s commitment to freshness and flavor while giving it a distinct presence in a crowded market. Through thoughtful color, custom typography, and playful graphic elements, the design elevates Purelixir beyond a product, transforming it into an experience that feels crisp, joyful, and full of life.

This branding system supports everything from packaging and point-of-sale to digital touchpoints, ensuring a cohesive look that resonates with health-minded consumers who care about both aesthetics and ingredient integrity.