Carolina Cat Ecommerce
Role
Lead UX / UI Designer
Collaborators
Content Writer, Development Agency
Duration
3 months
Tools
Figma, Adobe Photoshop
Company
Carolina Cat
Problem
it is difficult for users to find products on our website
Clients and sales reps reference the website on a daily basis to evaluate machines and shop for new, used, and rental equipment. The experience is not intuitive and is very time-consuming. On average, a user must make 5 clicks to get to the machine they
Solution
an integrated ecommerce solution with filtering options
Combining used equipment and tools into a “used” page, new equipment and tools into a “new” page, and rental equipment and tools into a “rental” page without multi-layered categories that a user must click into for a more intuitive shopping experience.
Current State
long user flow
With information spread out and products not located on a centralized page, browsing through categories is tedious and customers as well as internal stakeholders are frustrated.
Updated Flow
a centralized ecommerce experience
By bringing a centralized browsing experience to the website, clients and sales reps can find and compare machines quickly, leading to increased revenue and happier stakeholders.